Understanding the Roles of Agents and Managers: A Clear Guide for Talent
- Karon Cash
- Jul 24
- 6 min read
When you're stepping into the world of entertainment, fashion, or social media, one of the first questions you might ask is: Who should I work with to grow my career - an agent or a manager? Both play crucial roles, but their responsibilities and how they support you can be quite different. Understanding these roles can help you make smart decisions that boost your chances of landing the right opportunities.
Let’s dive into the agents and managers roles and break down what each does, how they help you, and when you might need one or the other.
What Do Agents and Managers Actually Do?
Agents and managers both work to advance your career, but they do it in different ways. Here’s a simple breakdown:
Agents
Focus on bookings and deals. Agents find and negotiate jobs for you, like auditions, castings, campaigns, and brand deals.
Work on commission. They usually take about 10-20% of what you earn from the jobs they secure.
Are licensed and regulated. In many places, agents must have a license to operate legally.
Handle contract negotiations. They make sure the terms are fair and protect your interests.
Have direct contact with casting directors, brands, and producers. They are your frontline connection to the industry.
Managers
Focus on your overall career strategy. They help you plan your path, develop your brand, and make long-term decisions.
Provide personal guidance and support. This can include coaching, image consulting, and networking.
Often work on a monthly retainer or commission. Their payment structure can vary.
Coordinate your team. Managers often work with your agent, publicist, lawyer, and others to keep everything aligned.
Help with day-to-day decisions. They keep you organized and focused on your goals.
Both roles are essential, but they serve different purposes. Think of your agent as the person who gets you the gigs, and your manager as the person who helps you build a sustainable career.
Why Understanding Agents and Managers Roles Matters
Knowing the difference between agents and managers can save you time, money, and frustration. Here’s why:
Avoid confusion. Sometimes people expect their manager to book jobs or their agent to handle career advice. This mix-up can slow your progress.
Maximize your opportunities. When you know who does what, you can use their strengths to your advantage.
Build a strong support system. Having both an agent and a manager can be powerful, but only if you understand their roles.
Negotiate better deals. Knowing who handles contracts and negotiations helps you avoid legal pitfalls.
Stay focused on your goals. Your manager keeps you on track, while your agent brings in the work.
For example, if you’re a model in Los Angeles aiming for high-profile campaigns, your agent will be the one pitching you to brands and casting directors. Meanwhile, your manager will help you decide which campaigns fit your image and career goals best.
Should I Get an Agent or Manager First?
This is a common question, and the answer depends on where you are in your career and what you need most right now.
If you’re just starting out:
An agent might be your first step. They can get you auditions and bookings, which is crucial when you’re building your resume.
Managers usually come later. Once you have some work and need guidance on career growth, a manager can help.
If you already have some experience:
A manager can help you level up. They’ll work on your brand, help you make smart choices, and coordinate your team.
An agent will keep bringing in the work. You might already have one, but if not, it’s time to find a good agent.
If you’re unsure:
Talk to professionals in your network or industry mentors.
Consider your current challenges: Are you struggling to get jobs, or do you need help managing your career?
Remember, some people have both from the start, but it’s important to know what each brings to the table.
How to Choose the Right Agent or Manager for You
Finding the right representation is a big deal. Here are some practical tips to help you choose wisely:
Research their reputation. Look for agents and managers with a track record of success in your field.
Ask for referrals. Talk to other models, actors, or influencers about who they trust.
Meet them in person. Chemistry matters. You want someone who understands your vision and communicates well.
Understand their contract. Read the fine print carefully. Know their commission rates, contract length, and termination clauses.
Check their network. A good agent or manager should have strong industry connections.
Be clear about your goals. Make sure they are aligned with your career aspirations.
For example, if you’re an actor looking to break into TV, an agent with strong ties to casting directors in that area is invaluable. If you’re an influencer, a manager who understands brand partnerships and social media growth can be a game-changer.
Working Together: How Agents and Managers Complement Each Other
When you have both an agent and a manager, they can form a powerful team that supports every aspect of your career.
Your agent focuses on the immediate - finding and securing jobs.
Your manager focuses on the big picture - your brand, growth, and long-term success.
They communicate regularly to ensure you’re not overwhelmed or missing opportunities. For example, your manager might advise you to pass on a job that doesn’t fit your brand, and your agent will respect that decision while continuing to find better options.
This teamwork helps you stay organized, focused, and ready for the next big break.
Final Thoughts on Navigating Your Career with Agents and Managers
Understanding the difference between an agent and a manager is a key step in building a successful career in entertainment, modeling, or influencing. Both roles are valuable, but they serve different purposes.
Agents get you the work.
Managers help you build your career.
Knowing when to bring each on board and how to work with them can make all the difference. Keep your goals clear, communicate openly, and choose your team wisely.
If you’re ready to take your career to the next level, start by understanding these roles deeply. It’s the foundation for making smart moves and landing those top-tier castings, campaigns, and brand deals.
For more insights on the agent vs manager dynamic, check out resources that break down these roles in detail.
By mastering the roles of agents and managers, you’re setting yourself up for a thriving career in the competitive world of entertainment and fashion. Keep learning, stay proactive, and watch your opportunities grow!
Explore More From Wright Hands Management
Ready to dive deeper? Here are some related articles from our blog that will help you understand representation, career development, and how to succeed in LA's entertainment industry:
Agent vs. Manager: What's the Difference and Which Do You Need? — A side-by-side breakdown of both roles to help you decide.
Do You Need a Talent Manager? Here's the Honest Answer — Find out if management is right for where you are in your career right now.
The Role of LA Talent Representation in Building Your Career — How the right representation can be a turning point for models, actors, and creators.
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✅ Are You Ready for Representation? — Quick Self-Assessment Checklist
Use this checklist to assess your readiness before reaching out to an agent or manager. The more boxes you can check, the more prepared you are:
☐ I have a professional portfolio or comp card (photos, reel, or media kit).
☐ I understand the difference between what an agent does and what a manager does.
☐ I have a clear niche (e.g., commercial modeling, acting, content creation, runway).
☐ I am based in or able to work in a major market (like Los Angeles, New York, etc.).
☐ I have some credits, bookings, or measurable social media presence.
☐ I am reliable, coachable, and willing to invest in my career development.
☐ I know NOT to pay upfront fees to any talent agency (legitimate agencies only earn on commission).
☐ I am ready to be submitted for auditions, castings, or brand campaigns.
If you checked 5 or more boxes — you're likely ready! Book a consultation with Wright Hands Management to find out if we're the right fit for you.
Ready to Take the Next Step in Your Career?
Wright Hands Management is a boutique talent management company in Los Angeles representing models, actors, influencers, and creatives. We work with talent that is serious, coachable, and ready to grow.
Whether you need a manager to guide your career strategy or want to apply for full representation, we want to hear from you.
714 W. Olympic Blvd., Suite 724 | Los Angeles, CA 90015 | (310) 254-8489 | info@wrighthandsmgmt.com
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